“Play is a powerful experience that enriches people’s lives in museums, schools, homes, and beyond,” states Arthur G. Affleck, III, executive director of the Association of Children’s Museums. “ACM is pleased to partner with Nickelodeon on amplifying the importance of play on wellbeing and healthy brain development, and to make learning more effective and joyful for everyone. As children’s museums, we believe in the power of play and we strive to nurture more play and playful learning everywhere we go.”

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